Bitumen to focus on core European markets

The world is changing at a rapid pace, and Nynas is now taking strategic steps to strengthen its competitiveness in core markets. Nynas will create a business footprint focusing on customers in the naphthenics and bitumen market in Europe, and significantly improve efficiency to deliver a competitive customer experience. Furthermore, Nynas will focus on four strategic sustainability areas: product development, environment and climate change, health and safety as well as people and society.

“Nynas needs to focus its efforts on a number of topics of high importance for our customers and society in general. Efficiency and innovative leadership will play a crucial part in our success, and it can only be achieved by becoming a more focused company with the drive and agility to invest in what matters the most in our core markets,” says Rafael Renaudeau, Vice President Nynas Bitumen.

In line with the Nynas strategic choices, the bitumen business will refocus on a smaller profitable core business, and on developing its sustainable offering. The bitumen business will optimise its channel to market solutions with the objective of providing best value to its customers.

Focus on efficiency and customer service

In the Nordics, the Baltics and the UK, Nynas will centralise its activities and create a more efficient operation based on high-performing products and an optimised supply network. Customers within the core markets will continue to be supported by local Nynas representatives.

As a consequence of these strategic choices, Nynas has informed customers in certain parts of Central and Western Europe of its intention to downsize supply.

“We are now putting all our efforts and resources behind this decision and focus on our core markets, and at the same time we want to thank our loyal customers in Central and Western Europe for their business, where we have enjoyed a strong relationship over many years,” concludes Rafael Renaudeau.

The changes announced represent a major transformation step for Nynas, and we will keep our customers and other stakeholders updated on the progress.

Projects

PMB with biogenic material reduces climate impact

Nypol RE is a newly developed, polymer-modified bitumen with biogenic material that increases the useful life of the pavement while reducing climate impact.

Safety

Appreciated Safety Day in Norway

To minimise the risk of accidents and injuries when loading and unloading bitumen, Nynas holds annual driver meetings.

Interview

Brains of Nynas: Sarah Badley

Sarah Badley works as Bitumen Sales Manager, covering the North of England, but is also responsible for the Nynas Bitumen Customer Service Centre in the UK. She joined Nynas in 2014, having spent many years working in the motor industry with brands including Porsche, Mercedes-Benz and BMW. Find out what's on her mind.

Projects

Ring road around Umeå, Sweden

Umeå, the biggest city in the northern part of Sweden, has for many years had problems with poor air quality due to heavy traffic passing through central parts of the city. To meet environmental quality standards, and also to improve road safety and accessibility, a new, 30-kilometre ring road is currently being built around the city.

Noted

All the key players are working together to achieve the best possible result.

Katri Eskola, Specialist Road Maintenance Finnish Transport Infrastructure Agency

Talking point: The COVID-19 pandemic


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