Brains of Nynas: Sarah Badley

Sarah Badley works as Bitumen Sales Manager, covering the North of England, but is also responsible for the Nynas Bitumen Customer Service Centre in the UK. She joined Nynas in 2014, having spent many years working in the motor industry with brands including Porsche, Mercedes-Benz and BMW. Find out what's on her mind.

21%
EFFICIENT SYSTEMS AND PROCESSES
I have a curious mind and want to know how and why we do things the way we do. I like to ask “is this the best way, or can it be done better or more efficiently?” Sometimes it can and sometimes it can’t, but we should always look at the possibilities and try new things. Our industry is constantly changing, so I think it is important to be able to evolve with it.

28%
MAKING A DIFFERENCE
My focus has always been to do a good job and provide great service to customers and colleagues alike by enhancing their experience. If everyone treats others as they would like to be treated, then it makes everything a whole lot easier. I like to see the best in things and focus on the positives. From a sales point of view, it is important for me to be out and about, getting to know my customers, understanding their needs and how Nynas can best satisfy them.

15%
HAPPY WORKFORCE
When working as part of a small team it is really important to keep morale high and make sure everyone is comfortable and happy. After all, we spend a lot of time together. I am fortunate to work with some great people and fun person-alities that make me enjoy coming to work.

19%
EMPOWERMENT
Leadership is not about being the best, it’s about making everyone else better. As the customer service team is based across two sites in the UK, and because my role keeps me away from the office quite frequently, I think it is really important that everyone feels empowered to be the best version of themselves. Luckily, my colleagues are like-minded people who think outside of the box and are always looking for the best solutions. After all, no two days are the same.

17%
BALANCE
I really enjoy my job! I love coming to work and collabo-rating with others, but I also enjoy making the most of my spare time. Living quite close to the North Wales Mountains, I like nothing more than disappearing into the wilderness and enjoying the fresh open air with my family. More recently, I have tried to make some time to improve my piano-playing skills, but that is definitely a work in progress.

 

Sarah Badley joined Nynas in 2014 in the role of Customer Service Advisor, having spent many years working in the motor industry with brands including Porsche, Mercedes-Benz and BMW. She now works as Bitumen Sales Manager, covering the North of England, but is also responsible for the Nynas Bitumen Customer Service Centre in the UK. In addition to qualifications in Business, Finance and Marketing, Sarah earned a Diploma in Asphalt and Pavement Studies from the University of Derby.

Projects

PMB with biogenic material reduces climate impact

Nypol RE is a newly developed, polymer-modified bitumen with biogenic material that increases the useful life of the pavement while reducing climate impact.

Noted

Bitumen to focus on core European markets

The world is changing at a rapid pace, and Nynas is now taking strategic steps to strengthen its competitiveness in core markets. Nynas will create a business footprint focusing on customers in the naphthenics and bitumen market in Europe, and significantly improve efficiency to deliver a competitive customer experience. Furthermore, Nynas will focus on four strategic sustainability areas: product development, environment and climate change, health and safety as well as people and society.

Safety

Appreciated Safety Day in Norway

To minimise the risk of accidents and injuries when loading and unloading bitumen, Nynas holds annual driver meetings.

Projects

Ring road around Umeå, Sweden

Umeå, the biggest city in the northern part of Sweden, has for many years had problems with poor air quality due to heavy traffic passing through central parts of the city. To meet environmental quality standards, and also to improve road safety and accessibility, a new, 30-kilometre ring road is currently being built around the city.

Noted

All the key players are working together to achieve the best possible result.

Katri Eskola, Specialist Road Maintenance Finnish Transport Infrastructure Agency

Talking point: The COVID-19 pandemic


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